If you own a website, you’ve probably wondered why it isn’t on the first page of Google search results. Maybe you’ve even asked yourself, “Why is my site not on the first page of Google?”
Here are some of the possible reasons why you are not ranking first on Google search engines:
You’re brand new, and you don’t have any backlinks yet
When your website or Google My Business page is brand new, it can take some time to start appearing in search results. This is because Google needs to crawl and index your site first. Once that’s done, your site will start appearing in search results.
To speed up the process, you can submit your sitemap to Google Search Console. You can also create backlinks to your site to help Google find and index your site faster.
You’re publishing content that doesn’t match what people are looking for.
Whenever you’re not getting the traffic or engagement that you want, it might be time to analyze your content. Take a look at what kind of content is ranking on the first page for your target keywords. If your content doesn’t match what people are looking for, they’re not going to find it useful and they won’t stay on your site for long.
Moreover, if you’re publishing thin or low-quality content, Google is likely to penalize your site. That’s why it’s important to publish high-quality, informative, and original content that will help people solve their problems.
Your page can’t be crawled by search engine spiders.
Search engine spiders are programs that crawl websites and index their pages for inclusion in search engine results. If your website can’t be crawled, it won’t be indexed and it won’t appear in search results.
There are a few possible reasons why your website can’t be crawled:
- Your site is behind a login or firewall
- Your site is built with Flash or JavaScript
- Your site has too many redirects
To fix this, you’ll need to ensure that your website is accessible to search engine spiders. You can do this by removing any login requirements or by using HTML5 instead of Flash. You can also try reducing the number of redirects on your site.
Your site is harder to navigate than mazes of twisty passages all alike.
When building a site, you need to make sure that it’s easy for both users and search engine spiders to navigate. If your site is difficult to navigate, people will leave and Google will have a hard time crawling your pages.
There are a few things you can do to make your site easier to navigate:
- Use clear and descriptive URLs
- Use breadcrumbs
- Use a sitemap
- Add a search bar
Your website has been penalized by Google.
If your website has been penalized, it will be difficult to rank high in search results. This is because Google will lower your site’s search ranking if it detects that you’re using black hat SEO tactics or if your site is low-quality.
If you think your site has been penalized, you can submit a reconsideration request to Google. You’ll need to provide evidence that you’ve fixed the problem and that your site is now high-quality.
There’s nothing unique about your content.
Content is always king when it comes to ranking. Some websites are able to rank high simply because they have great content. If you want to rank first on Google, you need to make sure that your content is better than the rest.
One way to do this is by adding fresh and unique perspectives to topics that have already been covered. You can also try covering topics that no one else is talking about. Whatever you do, make sure your content is informative, engaging, and original.
You’re publishing small amounts of low-quality content too often.
A common misunderstanding is that you need to publish a lot of content to rank high on Google. However, this isn’t necessarily true. In fact, if you’re publishing low-quality or thin content too often, it can actually hurt your ranking.
It’s important to focus on quality over quantity when it comes to your content. Make sure each piece of content you publish is well-researched, informative, and engaging. If you only have a few minutes to write an article, it’s better to wait and publish something great later than to publish something mediocre right away.
Your site isn’t mobile friendly or responsive – it doesn’t look good on smartphones and tablets.
Your site should always– ALWAYS– be mobile friendly. This is because more and more people are using their smartphones and tablets to search the web. If your site isn’t mobile friendly, you’re missing out on a lot of potential traffic.
To make your site mobile friendly, you’ll need to ensure that it’s responsive– meaning it looks good on all screen sizes. You can do this by using a responsive theme or by coding your site yourself.
Rank #1 Today!
Being on the first page of Google search is a sign that you have done everything right as far as SEO is concerned so check if you are making any mistakes on your website.
We at Lead Origin, a digital marketing agency, have put together a list of common mistakes that people make that result in their website not being on the first page of Google.
If you need help with your website or digital marketing, contact us today and we’ll be happy to help!
