As an entrepreneur, exposure to your brand online should be on the list of priorities. To help you in this endeavor, you can leverage social media platforms to improve your brand recognition and increase your sales.
While there are many social media platforms, Instagram offers you a unique way to promote your products and services through images and videos.
Instagram followers are an important metric through which you can find out how successful your advertisement campaign was in reaching out to a larger audience.
The reason for the popularity of Instagram amongst marketing agencies is due to the fact that this powerful marketing platform is completely free and comes with a huge audience base.
Therefore, if you are not already using Instagram as a part of your overall digital marketing strategy, then you are doing a great disservice to your business.
Multiple benefits of using Instagram to promote your business
In this article, we are sharing with you the top 6 benefits of using Instagram to advertise your products and services.
It helps in product presentation
It is a great marketing platform as nearly 60% of its users use Instagram to look for new products.
This image and video sharing platform offers a great opportunity for businesses to present their products to viewers in a unique way.
Instagram allows you to not only post images of your products but also upload video tutorials and service reviews to improve brand recognition.
It helps both small and big businesses
The user base of Instagram is so huge that it has become an important marketing channel for both big multinationals as well as small mom-and-pop shops and start-ups.
You can leverage this reach of Instagram to launch an effective marketing strategy to gain more Instagram followers and increase your sales figures.
You must put at least one post every day to keep your account active and promote the products and services.
This strategy is applicable both for big businesses as well as small ones.
Build brand loyalty through personal connection
As a powerful visual platform, Instagram helps you to build a personal connection with the audience.
As customers on any online platform are spoiled for choice, you need to pay more attention to engage with them.
For active engagement, you can upload good quality content, acknowledge the efforts of your customers on Instagram, give answers to their comments, and ask questions about their requirements.
This engagement will help you in creating long-term relationships with your viewers and slowly turn them into followers or even advocates of your brand.
Furthermore, to make your business relatable and engage with the viewers at a personal level, you can upload live posts and stories.
You can post some behind-the-scenes pictures of your company to show about the working of the people of your company.
You can make videos of how your products are made, and do some live Q&A sessions with the audience.
These efforts will help you to show that you are not a faceless organization and build a rapport with your audience.
Such type of engagement shows the human side of your business which in turn will help you to build trust and credibility amongst your audience.
Opportunity to collaborate with influencers to increase your business
Social media platforms like Instagram give you a chance to collaborate with influencers to promote your brand to a larger audience and take it into the mainstream.
Influencers are online celebrities with a huge fan following who can help you increase your sales by giving you access to that section of the market that you would otherwise have not reached normally.
The main benefit of reaching out to influencers is that you will start getting new followers on Instagram. However, there is a big process involved in it.
Firstly, you have to invest sufficient time in creating posts for your business. Secondly, you have to find various influencers on Instagram. Then, you have to decide from which influencer you want to promote the business, and lastly, you have to pay them handsome money.
If you don’t want to waste your time on these things, one of the best things you can do is to buy authentic Instagram followers from 1StopLikes.
Various businesses have purchased Instagram followers from 1StopLikes while starting their journey, and now they have reached great heights. Hence, you can follow the same strategy to increase your followers and ultimately the credibility on Instagram.
Mobility
While other social media channels like Twitter and Facebook were created as browser-based sites, Instagram from the very start was created as an app.
It has a very clean look compared to Facebook, which helps in improving the engagement with the viewers.
As people spend a major chunk of the time on their mobile phones on the apps, using Instagram as a marketing tool is the best strategy to attract more customers.
Creative presentation to grab the attention of the audience
This powerful photo-sharing app with innumerable filters allows you to give a free rein to your creativity and draw the attention of the audience.
You can use Instagram to promote your brand through shout out, interactive videos, contests, vivid images, and many others.
Conclusion
Social media platforms when used properly can be a big business booster. This is why businesses all around the world use popular platforms like Instagram to reach out to new audience groups and thereby acquire more customers.
This social media platform helps you to raise awareness about your products by increasing Instagram followers and generating new leads.
As more people are using Instagram than ever before, you are losing out on millions of potential customers if you are ignoring this powerful platform.
Therefore, look at all the benefits that we have shared with you in this article very carefully and start focusing on improving your Instagram presence, and in a very short time, you will see the results in improved sales figures.
