Did you know that company cards have been around since the 17th century? Although their appearance, feel and performance have changed over time, their use continues. Even people have started using different other online tools apart from business cards nowadays as they look after business to enlist their business but still the charm of business cards is there. In the last few decades, a unique version of the product has appeared on the scene – corporate video cards. This article describes some of these similarities and differences between the audiovisual and conventional variants of the rectangular element.
How Traditional business cards are similar and different from the video business cards
Similarities
- Old as well as new video business cards are small and easy to carry.
- You can print both traditional and video business cards in different colours.
- Lamination and glossy look can be obtained for both the traditional business cards and video business cards.
- You can share your traditional and new video business card to your customers.
Differences:
- The old types of business cards are not very thick
Video business cards are more memorable. Not only are they a truly unique subject, but they also integrate the identifying elements of an audiovisual presentation. According to a recent study by Insivia, viewers retain more of the message when presented in an audiovisual format (95% retention) than text (10% retention).
For a regular product, you usually have a logo, title, contact information, and sometimes a tagline. By using a video showcase, you can include all of this and all the information you want to convey in your presentation.
You can personalize your message for your viewers. Even though you can technically do it with a regular business card, you need to make a few models and be limited to the degree of customization you can do. – Video brochures allow you to reload different presentations based on the goals or the ones you’re giving it all to.
No matter how fancy they look, traditional small business cards usually end up in someone’s pocket or desk drawer and will never be considered again. Video business cards, on the other hand, have incredible engagement. – In the 2019 Marketing Data Report, 81% of marketers said the audiovisual format helped them generate leads. So if you want to encourage your customers to take action, this is what you need to convey to them.
- One cannot give a video business card to the customers?
If you are using a video business card then it is impossible to handout it to attract the visiting customers. But still, you can access various other online channels that can make your business popular among the customers in the same way like a traditional business card. Medifast is a leading manufacturer of video company cards along with other marketing and advertising resources. In these unique Occasions with Restricted gatherings, meetings, and Tradeshows, finding a chance to hand something out is becoming harder and harder. Not to
worry, there are other ways of getting your message over. Video mailers are a terrific way to send your presentation for your intended audience indirectly.
