The skincare industry is always growing and changing, switching focus as market needs start to shift as well. In 2020, we saw the rise of at-home skincare products due to the pandemic, but what are the trends you should look out for in 2021 and moving forward? Keep reading to find out!
Product Customisation
As ideas such as diversity and inclusion continue to solidify themselves in the skincare industry, skincare companies are also looking for ways to accommodate and reach as many audience members as possible. And what better way to do this than with product customisation?
In 2021, more and more skincare brands are coming out with product customisation features, not only for existing products, but also products which can be built and customised entirely from scratch. With all the information on skincare technology and trends available on the internet today, consumers can easily gain a basic understanding of their skin type and the care they need, and customise their products so that they are well suited for their specific skin conditions.
Video-friendly Beauty and Skincare
Video-friendly beauty and skincare products and treatments, or as experts call them – digital dermatology – is also on the rise in 2021 due to the influx of online video interaction in 2020. Constant zoom calls have not only changed the way many consumers see their face, but also how they reach and communicate with beauty and skincare professionals.
In addition to face-to-face appointments, many dermatologists are now offering online consultations as well. For the convenience of both the dermatologist and their patient, digital dermatology can help individuals make small changes to their skincare regime, especially when most patients will already have their set of skincare products at home. Through online consultations, dermatologists can more easily advise their patients on the skincare products they use and their skin concerns.
More Skincare, Less Makeup
Zoom video calls in 2020 helped many grow comfortable with their bare face, as studying and working from home meant that both men and women could care less about their appearance. As a result, the next coming years are sure to see a decrease in the demand for makeup, and more for skincare products. Rather than makeup products with added skincare functions, now it’s time for skincare products with slight makeup additions.
Better yet, skincare treatments which allow individuals to forego wearing makeup will also start to grow in popularity. Treatments that are anti-aging in particular are sure to make headlines in the near future. This is because anti-aging skincare treatments usually only make natural and enhancing changes to the face that are noticeable not only in person but also in pictures and video calls. Natural medical aesthetics treatments are also on the rise in 2021.
The skincare industry is constantly changing, with many new trends popping up as a result of 2020’s impactful year. Trends such as product customisation, digital dermatology and natural skincare treatments are sure to revolutionise the industry in 2021 and many years to come.
