“If you build it, they will come for sure.” This idea might work in the movies, but it doesn’t work in real life. It doesn’t work for businesses with websites that look bad. Most importantly, if you build your website wrong, you are letting people go and making it easy for your competitors to get them.
So let’s discuss! So, you need to figure out the best ways to look at your website from different angles and judge how good it looks and how well it works. So, to get you started, here are the top 8 reasons why your website is losing you customers and don’t return.
8 Reasons Your Website Losing You Customers
1- Poor website design
Websites losing you customers because it’s boring and has a bad user experience, which is another way of saying it’s boring and has a bad design. People sometimes only pay attention to a website’s graphics and text, not the design itself. So it should have an easy-to-use interface and be easy to get around.
Aside from that, broken links and applications that don’t do anything may make people leave your website. So, if you want people to stay on your website and have a better experience, try making it appealing and easy to use.
2- Sites that don’t get people involved
A website’s users’ experience is one of its most essential parts. People may come to your website when they need help, but if you can’t give it to them immediately, they will be frustrated, making websites losing you customers.
Many people who shop online want help from a natural person. 44% of online shoppers say that being able to ask questions of a natural person while making an online purchase is one of the most important things a website can offer.
Live chat makes it easier for people to interact online, improving customer service and increasing sales. So, with live chat, you can talk to your customers directly and help them immediately, long before they think to ask. You can also find out about a visitor’s country, IP address, physical location, number of previous visits, and much more.
3- Bad grammar and a mess of words
Today, a site’s content is, without a doubt, the most important thing. So, before you upload something, you should always think about the following:
- “Is the content correct in terms of grammar?”
- “Are the facts and figures there correct and up-to-date?”
- “Is the writing clear and easy to understand?”
- And lastly, “How does the website make people feel?”
Visual content like pictures and videos is a big part of getting customers’ attention and making the online experience better for everyone. Content that isn’t well organized is also a big turnoff, especially when clients seek information. So, the rate of websites losing you customers will be lower the better your content is.
4- Pop-ups and reroutes that aren’t needed
Accept the fact that these pop-ups and redirects are very annoying. Few people click on these pop-ups because they are attractive. But there are many websites with many sign-up pop-ups or other advertising-related pop-ups that annoy website visitors and force them to leave those websites.
So, if you know, you wouldn’t like such pop-ups or redirects as a website visitor, why put them all on your site? Just think about it, and you’ll know right away what to do.
5- Websites that aren’t set up for mobile phones
Have you ever seen a website that looks good, even on a phone or tablet? Most of us use smartphones and tablets to browse the web every day.
Research shows that more than 17% of all web traffic comes from mobile devices, and the number of people who use smartphones is growing daily. According to a Google study from 2012, 75% of smartphone users prefer to use a site that works well on their phones. So, all of this information points to a single conclusion: if your website isn’t mobile-friendly, which means it’s not easy to use on all mobile devices, your websites losing you customers many customers for your business just because of a lousy web user experience to avoid this mistake you can go for the website design agency.
6- It takes too long for a website to load
Please don’t make people wait when they visit your site. A long loading time could make it easier for your websites losing you customers. If it takes more than 4 seconds for your website to load, you should start to worry because that’s too long in “Internet Time.”
Even if you love your website and it doesn’t bother you, the people who visit it don’t. They went there to do some shopping. To improve the customer experience, make sure your website is easy for your customers to find. Since time is money, they will only wait about 6 seconds before leaving. You can speed up the time it takes for your website to load by optimizing the type and size of images, avoiding unnecessary plugins, redirects, and tracking scripts, and making sure there aren’t too many.
7- No way to communicate in more than one way
In the past, websites only had one phone number and email address for help. But customers today want more. They need help immediately and don’t want to wait for phone calls or emails.
With the progress of technology, it is now possible to talk through a web browser. With “Click to Call,” your customers can now make voice or video calls to your support staff from your website. So, ensure your website has the best and most up-to-date ways to communicate because your customers will leave your site more often if they can’t reach you in more than one way.
8- Contact Us’ page is not available
It’s crucial to give your customers a way to get in touch with you if they need to. Some websites only have a quick contact form that customers need to fill out with their information and messages. They are then told that someone will get in touch with them soon. These small details make a big difference in whether or not a customer will stay on your website. If your website doesn’t have a “Contact Us” page, customers may also wonder if your business is genuine and has a good reputation.
These are the 8 most important rules because of which websites Lose your customers. If you try to avoid these things rather than losing customers, there will be more potential traffic on your side.